Black Men Smile


about us

Black Men Smile® creator Carlton Mackey sits down with Emory University student Flora Fei in his office on campus. Fei chose Mackey for her film assignment about social activism.

Black Men Smile®: Celebrating the Way We See Ourselves

Carlton Mackey, Creator & Co-Director (left)  Devan Dmarcus Dunson, Co-Director (right)

Carlton Mackey, Creator & Co-Director (left)

Devan Dmarcus Dunson, Co-Director (right)

Black Men Smile because we love ourselves. This platform is about radical expressions of self-love. It is about resistance. It is about learning from each other. It is about encouraging one another. It is about transcending. It is about defying gravity, as our ancestors have always done, and leaving a legacy so that generations after us may do the same. During these times when so many stories are being told about us, we will need those we tell about ourselves to be our real truth.


Black Men Smile™ was created one month after Michael Brown was murdered in Ferguson, Missouri.  After seeing 100s of images of Michael's body lying in the street and after a flurry of other painful and oppressive images of Black men in the weeks to follow, I did an experiment to explore what other images of Black men made up the landscape of social media.  I entered the HASHTAG #blackmensmile on Instagram.

It yielded ZERO results.

I posted the first image with this hashtag September 30, 2014.  I asked Black men to do the same.  Today there are over 41,000 images tagged with that hashtag and over 27,000 people follow the Instagram page.

After some consideration of what I wanted to accomplish with this new platform, I set out to explore one seemingly basic question, WHAT MAKES YOU SMILE?  After posing that question to a test group of 20 Black men, 17 of them had the same initial response:

"No one has ever asked me that."

That response broke my heart and continues to serve as the fuel for this transformative work.

-Carlton Mackey
(Creator, Black Men Smile®)

Carlton Mackey, Creator & Co-Director (left)

Carlton Mackey is the Creator of BEAUTIFUL IN EVERY SHADE™, a grassroots empowerment campaign comprised of Black Men Smile™ and 3 other signature projects including 50 Shades of Black.  Mackey is an artist and scholar. He is an adjunct professor of Film and Media Studies at Emory University and serves as the Director of the Ethics & the Arts Program and Associate Director of the Ethics and Servant Leadership (EASL) Program at the Emory University Center for Ethics.

Mackey’s work blends his unique combination of social consciousness, creativity, scholarship, and social connection to create powerful inner impressions that invite new discovery and personal transformation.

Devan Dmarcus Dunson, Co-Director (right)

An accomplished performing artist, activist, and entrepreneur, Mr. Dunson dedicates his life’s work to helping others find and cultivate their unique talents. While pursuing his Bachelor of Arts in History at Hampton University, he united his passions for education, performance, and civic engagement. As an educator, Mr. Dunson has led affirmation workshops at Emory University, the University of Georgia, the University of Arizona, and Clark Atlanta University. As a performing artist, his work has been featured in Essence Magazine, on CNN’s Black in America, BET, USA, Bravo, and VH1. As an activist, he is the founder of The FreeDEM Campaign, a grassroots organization that focuses on combatting hunger and homelessness in inner-city communities. Mr. Dunson holds true to the motto “I am Foreva Livin,’” encouraging global citizens to seek their true passions and leave an impact that will transcend lifetimes.

Carlton Mackey, Creator & Co-Director (left)  Devan Dmarcus Dunson, Co-Director (right) at Zucot Gallery in Atlanta, GA

Carlton Mackey, Creator & Co-Director (left)

Devan Dmarcus Dunson, Co-Director (right) at Zucot Gallery in Atlanta, GA

black men smile-joy.jpg


Our mission

The Mission of Black Men Smile® is to create a space for Black Men to celebrate the way we see ourselves.  We ask Black Men what makes them smile...and work to create sustainable environments where we can do it more often.


Lifestyle apparel brand

We set out on a mission to leverage the strength and appeal of our social media movement to create an apparel brand to further our commitment to celebrate the way we see ourselves.  

Embody the movement.  Resist.

Look good doing it.


In addition to building a nationally recognized brand birthed out of our creation of the hashtag #blackmensmile, we are generating a portrait archive comprised of professional images captured by our team of artists and those crowd-sourced from within the community.  Now with over 8,000 images of Black men from all walks of life having used the hashtag (on Instagram alone), we have created a movement based on the reclamation of our own self identities.

International Travel Retreats

The BMS retreat experience is so much more than a sight seeing excursion or vacation. It is a deep dive into the self and an exploration of our inextricable connection to each other. It is an examination of culture and history and religion and politics. Through the lens of each of our unique perspectives, we see things totally differently and are transformed as a result.

art/Media production

We produce film based media productions in addition to the professional images we capture.  Our team has produces a series of short films highlighting our work and seek to produce a documentary film, and other forms of art that represent a broader spectrum of Black men and Black masculinity.

community building/organizing

We will partner with a broad constituency base in cities across the country to expose Black men to resources within their own communities AND work to ultimately ensure that the Black men in these communities see themselves as resources to their own communities.  

To this end we will seed and establish BLACK MEN SMILE™ Chapters with local leadership across the country. The chapters will become self-organizing hubs for community action led by Black Men to address the unique needs of our communities.

Empowerment and education

As a team of scholars, artists, and activists, we will partner with local leaders, organizations, schools and other artists in each community/city we visit to host empowerment workshops.  Infused into each leg of the tour will be our signature workshops focused on empowerment, art, and radical expressions of self-love.


Black Men Smile because we love ourselves. This platform is not about respectability politics. It is about radical expressions of self love. It is about resistance.
— Carlton Mackey



>>Black Men Smile® Mondays

After the internet was flooded with thousands of photos of Black men sharing their smiles and reclaiming their joy, Black Men Smile® and Felonious Munk, the man who kicked off the viral wave with his tweet of #BlackMenSmiling, are teaming up to profile some of the amazing stories of men who shared their smiles.


Black Men Smile@ HAs Seen featured On: CNN, Blavity, TV One, ATTN, Buzzfeed, Upworthy, The RooT, OWN, Essence, and more

black men smile on TV One

Black Men Smile® is a registered trademark. 2018 All Right Reserved. 




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With every shirt you purchase, you help us carry out our mission.  Join the Movement.   


new featured items

Urban Mudcloth - For the Culture 
African Inspired. Contemporary Design. Black Art Infused. 
Individually Handmade in Atlanta GA by BMS® Creator, Carlton Mackey. 
*Designed to be worn oversized

Signature BMS Tee

Signature BMS Pullover Hoodies

Fall jersey tees

new featured items

no longer available items



Community engagement