Black Men Smile launches new collection BLACK IS FOREVER for 2025 Black History Month

FOR IMMEDIATE RELEASE

BLACK MEN SMILE RESPONDS TO DEI ROLLBACK AT MAJOR RETAILERS WITH INDEPENDENT BLACK HISTORY MONTH COLLECTION: BLACK IS FOREVER

Atlanta, GA February 8, 2025 – In the wake of Target’s decision to roll back its Diversity, Equity, and Inclusion (DEI) initiatives, Black Men Smile is taking action. The brand, once proudly stocked in Target’s stores, is now launching its own Black History Month collection: BLACK IS FOREVER.

BLACK IS FOREVER a declaration that Black culture is not a seasonal trend, and not dependent on corporate validation. Featuring bold messaging like “Black Joy is Revolutionary” and “We All We Got,” this collection is an unapologetic embrace of Black resilience, unity, and joy.

"When corporations step back, we step up. Our history, our power, and our future cant’t rely on them. BLACK IS FOREVER is our way of reminding the world—and ourselves—that we own our narrative," says Mackey, creator of Black Men Smile.

As major corporations scale back their commitments to Black communities, Black-owned brands are proving that we don’t need permission to thrive. This collection is a direct response to the moment—an act of resistance, self-determination, and pride.

The BLACK IS FOREVER collection drops February 7 and will be available exclusively at blackmensmile.com and blackmensmile.shop.

For media inquiries, interviews, or partnership opportunities, please contact:
blackmensmile@gmail.com

About Black Men Smile:
Black Men Smile is a brand and movement dedicated to celebrating the joy, strength, and beauty of Black men. Through apparel, storytelling, and community engagement, the brand uplifts and redefines narratives about Black identity.

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