WSB-TV Atlanta News Highlights Black Men Smile’s Response to Target’s DEI Rollback
For years, major brands have embraced DEI (Diversity, Equity, and Inclusion) initiatives, publicly aligning themselves with Black creators, businesses, and cultural movements. But what happens when that commitment disappears?
Recently, WSB-TV Channel 2 Action News in Atlanta sat down with Black Men Smile’s creator to discuss Target’s decision to scale back its DEI efforts—just years after championing Black-owned brands, including ours. The conversation wasn’t just about business; it was personal.
"It felt like being in a committed relationship," the Black Men Smile founder shared, reflecting on the deep partnership that had been cultivated. "And now, it feels like a breakup." The pullback left many Black entrepreneurs feeling not only disappointed but gaslit, questioning whether the support was ever real.
One of the most striking moments from the interview? A sharp analogy that resonated with many:
"I don’t want to be in a friends-with-benefits relationship with Target."
The message is clear—Black-owned brands and creators deserve more than performative partnerships that disappear when it’s no longer convenient. Our work, our culture, and our contributions are not seasonal trends.
Watch the full WSB-TV interview below, check out the news coverage, and join the conversation. Because when they pull back, we push forward.